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The brief asked for the creation of a name and identity for a new Angolan building, to be constructed at the city’s highest point (Alvalade) Creative Solution: We created a name, inspired in the building location (highest point): Coroa de Alvalade (Alvalade Crown). The identity, composed by the royal symbols (crown and sceptre) resulted in a logo that positions the project in a high class standard, creating the idea of an aspirational apartment building.